Peacock Paper & Gifts

The Story


Our Story 


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What did a girl who spends 9-5 working in the stock market, runs a blog, spends her time with her husband, family and friends and gets way too much joy out of cleaning out a closet know about running a planner company?  Not a lot, but I knew what wasn’t working. 

I have spent YEARS searching for the perfect planner and now I'm going to let my Type-A light shine bright - I still have pretty much every planner I’ve had since high school. They are like my journals and I can’t let go!  Sometimes I would even switch mid-year because I didn’t like what I was using...so I have quite the collection. I would find one and love it for a while and then catch myself not finding it useful or carrying extra notebooks and loose papers (anyone else living with a purse full of old grocery lists?!) because there wasn’t space for everything I needed. To say I was frustrated with my organizational system would be a fair assessment. Fast forward...

I debated designing my own planner a few years ago and casually mentioned it to a friend. Their negative reaction deflated my idea and, frankly, took the wind out of my sails.  Fast forward (again) a few years and I decided that I shouldn’t let what one person said scare me from trying something new. I had the support of my husband and family and student loan bills pushing me to step out of the box!  

I have a passion for planning and organization. My lists and color coded scheduling are famous and made fun of lovingly in my family. I’ve always said organizing people’s lives, closets and houses as a professional organizer would be my dream job. I do not have a background in design, I had a ton to learn about this process but I had the passion to create something new and different.  I wanted to create a product that had all the essentials.

As women, we have so much on our plates.  Jobs, marriage, motherhood, side hustles, family, church, volunteering and so much more!  I set out to design ONE tool that we could carry to track everything we needed.  A product that had a classic cover women would love to carry around but wouldn't look out of place in office meetings either.  Several months of planning and design later, the Essential Planner was born!  

I am so proud of our planners.  There isn't a magical planner out there that will make your life organized.  However, I put months into designing these planners to incorporate all the planning space you need at any stage in life.  I hope that using the Essential Planner allows you to streamline your planning and organization and empowers you to free up time for the real essentials in life: faith, family and happiness.